Norman Pattiz – article recap

Norman Pattiz is the founder and chairman of Westwood one and Podcast one. He was featured in an exclusive article in the Forbes magazine in May 2016. The described him as a celebrity with infused great hits, and he also explained to them the key elements in money making.

President Clinton, in the year 2000 Mr. Norman to manage the Broadcasting Board of Governors of the United States of America. Learn more about Norman Pattiz:

This committee controlled dominant broadcasting stations such as Voice of America, Radio Liberty and much more which as a whole attracted over forty million followers. His outstanding effort in the board led to his reappointment by President Bush to operate the same board during his tenure as President.

As the Executive Chairman of Podcast One, Norman Pattiz in collaboration with Edison Research VP of Tom Webster Today conducted the first ever research on pre-campaign and Post-campaign to boost podcast advertisers. This campaign was carried out in the second half of the year 2016 in the different studies to examine the performance of podcast advertising for five brands.

They used some well-known brands, launched new messaging, and least known brands with the aim of developing awareness and trial. Before they commenced the podcast advertising surveys, an online survey by audiences of leading brands was conducted. Approximately four to six weeks was allocated for each of the five products with the same methodology in each.

The results from this research were significantly positive. The report was released on the 9th of February 2016 which included the outcome of the advertising tests with five prime national consumer brands over five product and service categories. The main findings are highlighted below;

More than 60% of the listeners pointed out a particular grocery brand in the post-campaign compared to the 7% in the prestudy.

Product awareness significantly increased from pre-study to post-study in different fields; 47% for financial services for the product, 37% for automobile market and 24% for the lawn and garden products.

The post-study revealed that more than one-third of the respondents were favorable to the automobile aftermarket product which was an increase from the 18% of the pre-study. 16% in the prestudy expressed they were likely to use the lawn and garden product, which went up to the 22 in the post-study.

A message campaign for an automobile aftermarket product increased by 60% from pre to post-study and a 76% increase for casual dining restaurants. All this brought about by awareness of the products.