Women everywhere have thrown away their shampoo bottles. They no longer shampoo their hair, they co-wash it. Co-washing is a term used for washing the hair with a cleansing conditioner instead of shampoo.
The process is similar to the traditional method of shampooing. The product is massaged into the hair, combed through and then rinsed. However, unlike shampooing co-washing is a gentler way of cleansing the hair without the harsh, color-stripping chemicals found in most detergent based shampoos. The mildness of cleansing conditioners means they can be used daily. Cleansing conditioners are formulated to melt into the hair without weighing it down. This relatively new approach to hair care began with Chaz Dean and his Wen hair care line.
Chaz Dean is one of the countless hair stylists in Los Angeles. What sets him apart is his progressive approach to hair care. Dean is the creator of Wen, an innovative product that has revolutionized hair care.
Wen is unique, combining shampoo, conditioner, deep conditioner, detangler, and leave-in conditioner, in one product. Dean has effectively removed the harsh, damaging chemicals found in shampoos and replaced them with a blend of natural ingredients that hydrate the hair and is effective on all hair types. The concept of a non-lathering product tends to make new users of Wen and other cleansing conditioners, a bit skeptical about the product’s ability to cleanse the hair. However, the combination Dean has created appears to be working.
According to statistics on Dean’s website, users of Wen are seeing impressive results. The enthusiastic ratings left by over 16,000 customers confirm the product’s claim. After three weeks, a high percentage of users stated noticeable improvements in moisture, shine, and manageability in their hair. Several co-washing products have appeared since Wen’s release.
Wen is crafted in the USA, and all products in the Wen hair care line are free from animal testing. Dean even uses the product on his beloved Labrador Retrievers. Dean is also a photographer. His images appear on the product labels as well as the photos on his website.
Chaz Dean (@CHAZDEAN) believes in giving back and works with several charities, including Habitat for Humanity, Keep a Child Alive, and Best Friends Animal Society, to name a few.
Dean is a lover of nature and his commitment and dedication to a natural and holistic lifestyle is reflected in his products.