There is only one way that a lip balm company like the Evolution of Smooth can rise to the top in an industry that is dominated by other companies like Chapstick. The founders of this EOS lip balm had to bring what they were selling as something that was different and highly unusual from what everyone else had to offer. This is exactly what this company did, and that is the real reason that this business has been able to thrive.
From the very first moment that people check out the Evolution of Smooth products they know that they are getting something that is different from anything else out there. This all stems from the container that this comes in. Everyone else that has been getting their lip balm in a tube will suddenly realize that EOS has something that is bigger. It is something that will last longer. These are just the little things that change the way that people look at what the Evolution of Smooth is doing. This is a company that has changed what everyone knows about the concept of lip balm in general. Men may not understand these colorful spheres, but women cannot get enough of these lip balm products. There is a reason for this admiration. Women typically lose the small lip balm tubes. The spheres from EOS, by contrast, are bright and big enough to stand out even in their purses.
This is what has become a game changer for the EOS brand. People are thrilled about the way that this company has shaken things up in a previously dull lip balm industry. There is no reason for anyone to get stuck with the small Chapstick tubes that they may lose quickly. Consumers that had this problem can simply get the EOS spheres. Evolution of Smooth can be bought from a wide range of retailers such as Lucky Vitamin, Walgreens, Wal-Mart, Target, Amazon, Ulta(http://www.ulta.com/brand/eos) and many more.