The Brazilian real estate giant JHSF was first founded in Sao Paulo in 1972 by the brothers Fabio and Jose Roberto Auriemo. The started it with the goal of making it into the largest real estate developer in Brazil. For many years its focus as both real estate and construction. In 1990 the company was split into two. The two new companies were each headed by one of the brothers, with Fabio taking charge of what was now known as JHSF Participacoes. It continued with a concentration solely on real estate. By 2001 they had achieved their goal.
At this time they shot up in success after entering the retail sector for the first time. The entry into the retail industry was masterminded and overseen by the so of Fabio, Jose Auriemo Neto. In 2006, he helped JHSF to found the high-end Cidade Jardim complex. It has also built the Shopping Metro Santa Cruz, which was the first shopping mall in Brazil to have a subway. Its reach has gone out of Brazil or even South America; it recently developed New York’s 815 building. Some of the malls developed by JHSF even come with residential sections.
It is noteworthy that JHSF was the first Brazilian business to prioritize income assets of commercial real estate development. It has managed these assets so well that it is currently worth around R$1.20 billion. Since 2014 it has been led by its Chief Executive Officer Eduardo Camara. Camara’s goal is to continue the rise to greatness set by his predecessor, Neto.
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