When we hear about Bumble, there is no doubt that its founder and CEO Whitney Wolfe Herd comes to mind instantly. She started Bumble, a leading dating app, back in 2014 to empower women when it comes to dating. But, the app has revolutionized the dating industry and is worth $1 billion today. She recently was the face of the TexasMonthly magazine for their February 2018 edition. Interviewed by Sarah Hepola in May 2017, she shared her story behind how she got the idea to create a women-centric dating app. Whitney Wolfe Herd explained that being in the tech industry and a girl was difficult for many people to digest. Most people would assume that Bumble was run by a man just like other social networking websites. But, her journey to become of the leading CEOs of the top dating app was not easy.
After graduating from Southern Methodist University, she worked at another tech company before leaving it due to various issues. It was during this time that she found support from the founder of Badoo, Andrey Andreev. Badoo was then one of the top dating apps in the UK and Andrey wanted to help Whitney set up business in the US. But, Whitney Wolfe Herd already had an idea about the new app that she wanted to design and enter a space where no other has dared to enter. Whitney Wolfe Herd has considered many different names for her app such as Moxie but ended up with Bumble because it was cute and was easily memorable. Since Queen Bee played the most dominant role in the hive, she thought it was the most appropriate name for their dating app that would give the power to act to the women.
Whitney Wolfe Herd had always wanted to set Bumble apart from other dating apps, but not just with the features but by providing the users with a safe environment. It has long been seen that dating apps often end up being traps for women and sometimes men. Since there are no rules at most online dating websites, people usually end up being bullied and called names that often give online dating industry a bad name. Whitney Wolfe Herd has created a safe place with Bumble where men and women can interact without being bullied. Any individual found to be rude or sending lewd comments to other users on the app are banned for life.