Market America is currently based in Greensboro, N. Carolina. Since its founding in 1992, reports accumulated sales to be an estimated $3 billion. It has retained much the same 10-member team since its establishment. JR Ridinger is the founder, President Chief Executive Officer and primary owner of Market America, and his wife, Loren, is listed as the current Vice-President.
The ridinger family own a plush mansion on Key Biscayne, a 150-foot yacht, a condo in Manhattan with an estimated value of $25 million and entertain celebrity status friends. Professionally, JR Ridinger is said to be about building confidence and belief in his sales force. That may occur in motivational seminars or in person-to-person situations where the focus becomes more on becoming aware of that person’s attributes and accomplishments.
JR Ridinger has been described as one who does not exude an intimidating appearance. This may work to his overall advantage and be part of the success story behind Market America. He views sales not as a job nor career, but more as one’s self expression. In his words, “It’s the fulfillment of one’s wildest imaginings.” His ability to infuse self-confidence into the Market America sales engine is believed to be what has led to its success as an e-commerce in today’s global marketplace.
In 2011 the company added the acquisition of shop.com to its portfolio. The company has expanded beyond North America to Mexico, Australia, Hong Kong and Taiwan. It was one of the first to combine use of e-commerce, the internet and social media and also trailblazed multilevel marketing to expanded heights. Its products are said to be developed and unique to Market America and include cosmetics, health tonics, kitchenware, nutritional supplements, herbal formularies and weight loss programs.
Market America has been painstaking in establishing its identifiable mark on the international marketplace.
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